During the FIFA World Cup 2026™, Centennial Olympic Park will become the official home of the FIFA Fan Festival™ Atlanta — a vibrant gathering with a neighborhood feel, where fans enjoy live match broadcasts, music, culture, and delicious food. Just steps from Mercedes-Benz Stadium, the park will welcome international visitors, U.S. travelers, and Georgia residents, all sharing in the energy of the world’s game.

For your local business, this is a chance to step onto a global stage. Showcase your products, your craft, and your story to guests from far and wide — giving them the warm Southern welcome that will make them feel right at home.

In collaboration with Showcase Atlanta, local businesses that have registered with the Showcase Atlanta Vendor Directory and align with the vendor opportunities listed below have already been included in the selection pool. If your business is registered in the directory, your information will automatically be considered as part of the review process. There is no need to submit another entry, though you are welcome to share any additional details in the fields below if you would like to provide further information.

Why you should be a part of this

This is more than a vendor spot — it’s a chance to be part of one of the world’s biggest sporting celebrations while welcoming visitors to Atlanta in your own way.

→ A global audience, right here in Atlanta
Be part of an officially designated FIFA Fan Festival™ during the most watched sporting event on the planet.
→ Multiple operating days during the tournament
This isn’t a one-day event. The festival runs throughout the World Cup, bringing steady foot traffic and returning visitors across multiple weeks.
→ A vibrant, high-volume crowd
A diverse, energetic crowd coming together to celebrate the game and the city hosting them. Your daily customers will include international soccer fans, domestic sports travelers, local visitors and families, corporate guests, and a global media presence.

A Festival Rooted in Georgia

FIFA Fan Festival™ Atlanta is designed to celebrate what makes this city special: big energy, strong community, and Southern hospitality that makes people feel welcome the moment they arrive.

Expect:

 • Large-format match viewing screens
• Live entertainment and cultural programming
• Georgia music, food, and local creativity
• Family-friendly experiences
• Sustainability and accessibility at the core

Vendor Opportunities

We’re looking for Georgia-based businesses that bring personality, creativity, and a sense of local pride to the festival. This is your chance to share what you do with visitors from around the world.

Categories include:

• Food & beverage
• Artisan and handcrafted goods
• Apparel & merchandise
• Cultural products
• Georgia lifestyle brands
• Experiential concepts

If your business reflects the flavor, creativity, and spirit of Atlanta and Georgia, we’d love to hear from you.

Nation-specific Cultural Vendors

During official match days, Atlanta- and Georgia-based vendors representing competing nations are encouraged to apply.

If your business offers authentic cuisine, crafts, merchandise, or cultural experiences connected to participating countries, you may be considered for match-day placements aligned with those nations — subject to availability and programming alignment.

Please note that a fee applies to rent your spot at the festival. A maximum of 24 spots is available per operational day.

FOOD & SOUL areas – dos and dont’s

The Food & Soul area is a celebration of Georgia’s culinary culture, featuring independent vendors, local restaurants, chefs, and food trucks serving the flavors that define Atlanta — from Southern comfort food to fresh takes on beloved local classics. A few important things to know:

do

 • Bring a compact, portable setup (everything must be carried into the park by your team)
• Represent Atlanta and Georgia’s food culture
• Focus on high-quality, locally rooted offerings
• Operate as an independent vendor, chef, or food concept
• Comply with all FIFA approval and operational requirements

dont’s

 • No frying on site
• No chain restaurants or branded fast-food operators
• No beverage sales — all non-alcoholic beverages are exclusive to Coca-Cola
• No alcohol sales — alcohol and low/no-alcohol beer are exclusive to AB InBev
• No independent payment systems — payment services are exclusive to Visa