Public Viewing refers to organized gatherings where people watch live FIFA World Cup 2026™ matches together. Under the FIFA Media Partnership Rights program, there are various categories of public viewing events with distinct guidelines and regulations applicable to each. Each category also has varying licensing and technical costs associated with it. All Public Viewing regulations are designated and enforced by FIFA, and the licensing process for Public Viewing events is exclusively owned and approved by FIFA and its media rights partners. 

Only official FIFA licensees and rights holders may use FIFA’s protected marks for commercial purposes. This includes tournament logos, wordmarks, mascots, and other protected Intellectual Property (IP). Businesses, organizations, and individuals must not use these assets, including on merchandise, signage, ads, or promotions, unless they have received explicit authorization from FIFA. Instead, organizations and communities are encouraged to promote, decorate, and participate using generic soccer imagery, international country flags, and the colors of national teams.

Communities, businesses, and organizations are encouraged to host soccer-related events leading up to and during the tournament. These events must comply with FIFA’s intellectual property rights and, if they involve showing matches during the event, must obtain a public viewing license. Additionally, event organizers should follow all applicable local laws and permitting requirements. Examples of community events and activations include:

• Decorating your place of business with soccer-related imagery and/or international flags, banners, and colors.
• Tailoring your menu to feature themed food and beverage items inspired by participating countries.
• Hosting international or soccer-themed entertainment nights, including live music, trivia, or games.
• Installing soccer-related public art installations, collaborating with community clean-up organizations, and partnering with local youth sports non-profits.
• Hosting community and youth soccer tournaments or clinics. The Soccer Forward Foundation, the United States Soccer Federation’s philanthropic initiative, has created a resource hub to help organizations looking to expand and promote soccer initiatives. Visit the Soccer Forward Foundation to learn more, at ussoccer.com/soccer-forward. Within the Resource Hub, make sure to check out the Soccer at Schools Starter Kit for valuable information for community organizations of all types looking to promote soccer and expand access to the game.

 If you are hosting a public event, you can submit it to the Atlanta Convention & Visitors Bureau, here.

If you are looking for vendors or venues to help host your event, please visit the Showcase Atlanta Vendor Directory, here.